Sunny Deol and Dulquer Salmaan’s thriller, Chup, produced by R. Balki and late Rakesh Jhunjhunwala and directed by R. Balki has taken a good opening at the box office in India. According to early estimates, the movie has collected in the range of Rs. 2.60 to 3.20 crores on its opening day. The film benefitted majorly from the national cinema day, as it emerged as the second choice for the audience after Brahmastra. A decent trailer, known faces in the star cast, and tickets at Rs. 75 were the driving forces for the film to get good footfalls on the opening day.
Chup sold around 4 lakh tickets on the day of its release, and this is indeed one of the biggest surprises of the year. The opening of Chup is on par with some of the bigger Bollywood films like Runway 34, Jersey, Jayeshbhai Jordaar to name some. If not for National Cinema Day, Chup might have struggled for even a crore on Friday, but it is the prime example of how the right pricing can drive the business of a feature film in India.