As Hindi remakes of south Indian films are not working for Bollywood, which was witnessed when Saif Ali Khan-Hrithik Roshan’s starrer Vikram Vedha and Shahid Kapoor’s Jersey failed to get the desired result at box office. When Boney Kapoor was asked about this, he said that movies like Vikram Vedha and Jersey lack the North Indian nativity which is essential to cater to the Hindi audience. Boney is producing Mili, a Hindi remake of Malayalam hit Helen that will have daughter Janhvi Kapoor in the lead.
Boney said that Hindi remakes of South films are not working because they are ‘copy-pasted.’ Citing examples of Vikram Vedha and Jersey, Boney said that even titles are the same as the original films. “While remaking South films, one has to add the North Indian nativity to suit the Hindi audience. You have to make a film which will be accepted pan India,” Boney added.
Vikram Vedha which was released in September this year, had managed to collect Rs.100 crore worldwide. The film’s directors, Pushkar and Gayathri, who also helmed the original, made numerous attempts to reassure audiences that the film was ‘completely different’ from the Tamil hit. As per Jersey,it was a Hindi remake of 2019 Telugu film of the same name. According to reports, the film made Rs.19 crore at the domestic box office.