Punjabi music possesses its own attraction: it captures the attention with fast-paced, up-tempo beats, driving vocals condensed in platforms with vibrant visuals depicting stories of an expository nature. One song we received in 2020 was "Pamma Jatt," a fast-paced song by Korala Maan with the vocals of Gurlej Akhtar backed by the reputable, reliable label Bang Music. The narrative direction, advertising company involvement in Chandigarh, and everything else took a song and a video, amazing into a phenomenal new song on every digital outlet in such a short, elevated time after the song was released.
"Pamma Jatt" is a listening experience distinct from other audio experiences; it is a cinematic experience put together by some of the best talent in Punjabi music.
"Pamma Jatt" prominently features Korala Maan; the lyrics are his own, in addition to his beautiful voice. He brings sincerity to the song with his clear and powerful voice and what appears to be heartfelt writing. And then there is Gurlej Akhtar, who brings a level of excitement with her infectious vocals that have endeared her to Punjabi music fans.
The song features the signature production of Desi Crew, who have a reputation for producing hits. Their music style is identifiable with strong bass lines supplemented with sounds of folk music, which works perfectly for this song. Sameer Charegaonkar mixed and mastered the audio while maintaining the quality of the sound so it is rich and clear for the audience.
"Pamma Jatt," with its rich visuals, definitely grabs the eye due to the team behind it, who managed to tell the story with creativity and precision. The director, Parm Chahal, did exceptionally well with imagery that supported the overall tone of the song. Cinematographer Aswani Thapar brought the new film to life with appealing shots, producing frames that added an extra layer of nuance and depth to the viewing experience.
As for Isha Sharma, she is the standout in the film, providing an impressive performance that draws the audience into the film, significantly raising the emotional stakes of the narrative. Isha's presence and expression go a long way in propelling the narrative forward.
There is also a very dedicated production team that took care of every minuscule detail behind the scenes. The project is produced by Vikram Jeet Singh and Jasveer Singh of Team Million Steps Films, praised for their visual quality. The professional-looking video was polished further with makeup from Honey Makeup and wardrobe by Gurdev Sons and with the help of Munish (Jimmy).
As music consumption increasingly moves to digital platforms, maintaining a strong online presence is essential for a song's success. “Pamma Jatt” achieved remarkable digital visibility due to an effective promotional approach.
Being Digital handled the online promotion, ensuring the song reached the right audience at the right time. Simultaneously, Gremin Media, a leading Social Media Marketing Agency in Chandigarh, amplified the track across platforms like Instagram, YouTube Shorts, Facebook Reels, and Punjabi music communities. Their targeted campaigns helped the song trend among regional audiences and boosted engagement across social media.
This strong marketing push is a prime example of how effective music promotion in Chandigarh can significantly impact a song’s reach and digital growth.
The Punjabi production "Pamma Jatt" is a standout in the sense that the overall quality of the project was outstanding throughout. This project was very well-marketed, at many levels, due to a combination of talent, storytelling, and marketing facets. Each part of it, from the singing and music arrangement, through the visuals and fashions of each performer, to each layer of production quality and their online efforts, showed a very high level of artistry. With talent, this production had many popular artists; the singing of Korala Maan and Gurlej Akhtar, along with Desi Crew's music production, received strong advancement from Bang Music. As a result, this was an unforgettable contribution to the Punjabi form of music and Punjabi music in 2020.
While more marketing professionals like Gremin Media get involved, Punjabi songs can reach audiences outside of their local environment. "Pamma Jatt" is a great example of an innovative production with marketing strategies that turned the production into a hit.
Song: Pamma Jatt - Punjabi Songs 2020
Singer: Korala Maan Ft Gurlej Akhtar
Lyrics: Korala Maan
Music: Desi Crew
Mix Master: Sameer Charegaonkar
Starring: Isha Sharma
Video: Parm Chahal
DOP: Aswani Thapar
Label: Bang Music
Produced By: VikramJeet Singh, Jasveer Singh
Production: Team Million Steps Films
Makeup: Honey Makeup
Jimmy: Munish
Costume: Gurdev Sons
Online Promotion: Being Digital
Social Media Promotion: Gremin Media
Song List