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CROSS PARCHA - 2021 By Sandeep Brar , Gurlez Akhtar

  • Artist Sandeep Brar
  • label Bang Music
  • Online Promotion Gremin Media
http://CROSS%20PARCHA

"CROSS PARCHA" was one of the biggest hits in Punjabi music in 2021 due to the high volume of activity through digital channels brought about by very successful digital marketing techniques. Just one week after its release, the song had already received more than 1.56 million views on YouTube alone, showcasing how effectively digital marketing has been able to facilitate and develop engaging and interactive platforms through which to connect with all types of consumers. Gremin Media in Chandigarh, India, created the viral success of "CROSS PARCHA" and has established itself as a leading expert in digital marketing, having worked on numerous viral campaigns in film, product, and music promotion via numerous leading digital channels.

Project Overview

In 2021, the Punjabi music industry was rapidly shifting toward digital-first releases. For Cross Parcha, the objective was clear:

  • Increase YouTube visibility
  • Drive organic and paid engagement
  • Build sustained audience interest post-release

 

With the right blend of creativity and data-driven execution, Gremin Media designed a promotional roadmap that focused on YouTube growth and social media awareness.

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YouTube Promotion Strategy

As part of our YouTube promotion in Chandigarh, we optimized the song for better discoverability and audience retention. The campaign included:

  • YouTube SEO optimization (title, description & tags)
  • Targeted YouTube ad campaigns
  • Audience-based promotion for Punjabi music lovers
  • Engagement-focused strategies to boost watch time

These efforts helped Cross Parcha cross 1.56 million views, ensuring consistent growth even after the initial release phase.

Social Media Marketing Execution

Gremin Media is a reputable social media marketing company located in Chandigarh, India. Due to its successes in Social Media Marketing, Gremin Media has been able to utilise platforms such as Facebook and Instagram for the purpose of enhancing brand awareness for a song through a promotion of video short-promo clips, creative reels, and teasers for maximum reach and engagement. Multi-platform exposure created by this promotion drove traffic to the song's YouTube channel.

Results & Impact

  • YouTube Views: 1,561,338
  • Strong audience engagement
  • Targeted reach within the Punjabi music audience
  • Long-term visibility beyond release week

The campaign demonstrated that with the right digital strategy, both independent and mainstream music releases can achieve impressive online results.

Why Gremin Media

Gremin Media provides comprehensive digital marketing solutions to artists and filmmakers through our expertise in the area of Music and Film Marketing. Our services include YouTube promotions, digital ad placements on social media, and digital content strategy development. Examples of this expertise are shown through recent projects like Cross Parcha.

If you are looking for a trusted partner to promote your company's presence via Social Media Marketing in Chandigarh, or an established expert in developing ideas for YouTube video promotions through Gremin Media.

Song: CROSS PARCHA - 2021

Artist: Sandeep Brar

Female singer: Gurlez Akhtar

Starring: Geet Goraya

Lyrics: Sandeep Brar

Music: Desi Crew

Voiceover: Gurdeep Manaliya

Mix & Master: B-sanj

Video: Bhinder Burj

Production: Ankur Sehgal

Special thanks: Harinder Dahliwal

Producer: Jasveer Singh & Vikramjeet Singh

Online Promotion: Gremin Media

Label: Bang Music 

Still: Blue Sky Filmz

Publicity Designs: Jassiegraphy

 

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