The song "Badaami Rang," originally recorded by Nikk and released on the Bang Music record label in 2020, quickly became one of the most popular songs in the Punjabi Music genre. This song features a great beat, excellent writing, and beautiful visuals, which have been an important contributor to the contemporary success of Punjabi music.
With a strong connection to its audience and a well-executed digital strategy, the song achieved massive success on all platforms. Gremin Media handled the Social Media Management of the song and therefore provided the song with continual engagement, support for its brand position, and ongoing visibility online throughout its release.
Crossing 93.7 million views on YouTube, Badaami Rang stands as a milestone achievement, reflecting its widespread popularity and the effectiveness of its digital and social media presence.
Through planned content execution, platform-focused engagement, and consistent artist branding, Gremin Media played a key role in amplifying the digital reach of Badaami Rang, contributing to its long-term success and record-breaking viewership.
Song List