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Achha Ve Achha By Nikk
- Artist Nikk
- label Bang Music
- Promotion Gremin Media
"Achha Ve Achha," released in 2021, remains an elegant piece of music that continues to impress fans of music with its beauty in composition and visuals. The song vividly expresses themes of love and longing through Nikk's serene vocals and Jagga's poetically written lyrical content. The music, crafted by Harmony, adds another layer of melody and provides technical support to the romantic theme.
The music video, directed by Regan Dadu, captures magnificent performances by Amulya Rattan and Hiba Nawab, making their on-screen connection even more authentic. The video is decorated with vibrant images, intricate choreography by Deush Mehra, and flawless colour grading provided by Onkar Singh, creating a visual pleasure for its audience
The song also benefited from the precise contributions of some hardworking artists behind the scenes - Shomu Seal from the energetic guitar strings to a flawless mix and master by Gurjinder Guri and Akash Bambar. The look and styling of the artists was furnished by Ali Khan and Rajan Passi, ensuring every image is visual perfection.
Ankur Sehgal produced the project, with Celebistan and Pratik Gaur taking care of casting, and Jassiegraphy doing the publicity design.
Achha Ve Achha reached new heights in the digital space through compelling promotional efforts. Being Digital handled YouTube promotions, while Gremin Media handled online promotions, and social media promotion in Chandigarh increasing its reach and engagement across platforms.
Having achieved 7.3 million views on YouTube, Achha Ve Achha is a timeless romantic hit that showcases Nikk's artistry, as well as the collaborative excellence of a stellar creative team.
Song: Achha Ve Achha by Nikk - 2021 | Amulya Rattan | Hiba Nawab
Singer / Composer: Nikk
Lyrics: Jagga
Music Composer: Harmony
Arranged & Programmed: Harmony
Director: Regan Dadu
Di Colourist: Onkar Singh
Choreographer: Deush Mehra
Publicity Designs: Jassiegraphy
Guitars: Shomu Seal
Mix & Master: Gurjinder Guri & Akash Bambar
Nikk’s Hairstylists: Ali Khan
Make Up & Hair: Rajan Passi
Production: Ankur Sehgal
Casting: Celebistan, Pratik Gaur
YouTube Promotion: Being Digital
Online Promotion: Gremin Media
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